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All of our respondent (sample) supplier’s sampling methods are governed by a third-party sample quality measurement & ranking program that ensures high quality human answers for market researchers seeking accurate insights. This party’s method for evaluating sample suppliers is grounded in three essential elements of survey sampling: quality, consistency, and acceptance. Scores are calculated from user data, results and a set of benchmarking modules designed in concert with four of the top five market research companies and coordinated through DM2. For more on data quality, click here.